Wednesday, February 26, 2020
Relevant Theory - Essay Example (Bauman, Phongsavan, 1999, 183). Most drug use begins in the pre-teen and teenage years, these years are most crucial in the development of a young persons life. The average age when youth first try alcohol is 11 years for boys and 13 years for girls. The average age at which Americans begin drinking regularly is 15 years old. During these years teenagers are faced with tasks like discovering their self-identity, which results in a sense of independency and searching for goals that would give their lives meaning. Drugs are readily available, adolescents are curious and vulnerable, and there is peer pressure that pushes them to experiment. The use of drugs by teenagers is the result of a combination of factors such as peer pressure, curiosity, and availability. (Zanis, 1999, 235). One of the most important reasons of teenage drug usage is peer pressure. Peer pressure represents social influences that effect adolescents, it can have a positive or a negative effect, depending on person's social group and one can follow one path of the other. (Zanis, 1999, 55-56). We are greatly influenced by the people around us. In today's schools drugs are very common, peer pressure usually is the reason for their usage. If the people in your social group use drugs there will be pressure to use also, a direct or indirect pressure from them. In turn it is believed to be that how we view ourselves depends highly on how others view us. This is probably a good reason why peer pressure is such a factor in adolescent drug use. Abraham Maslow's theory of human development suggests that basic needs are physiological and that the ultimate at the top of the pyramid model is self-actualization, which implies an unattached human being realizing its full potential and autonomy. Maslow's theory of human development involves moving from basic needs (food and shelter) to social needs (love and esteem) to the highest needs on his hierarchy, which lead to self-actualization. According to Maslow's theory, humans have several types of needs: physiological, safety/order, social, esteem and self-actualization. These needs are the basis of his human development theory and are met in social and family settings. (Maslow, 1970, 225-227). Unfortunately, with hormones raging, emotions tend to get the best of this group of individuals. Understanding the emotional development in early childhood through adulthood, leads us to understanding the importance of self-esteem. Through our experiences with the world, we as human beings, form concepts of causal relationships. We formulate opinions of ourselves based upon the collected experiences of life. Some are fortunate enough to grow and develop in positive nurturing environments that foster optimal beliefs systems. Others have a more difficult time remaining positive about themselves and life in general. Just as people form concepts regarding the behavior of inanimate objects, animals, and other human beings, they also form a concept of themselves, of what they are like, of how they will react in various situations. The concept people form of themselves stated positively or negatively, is their self-esteem. (Hogan, 2000, 346). With effects like this it is guaranteed that
Monday, February 10, 2020
Costa Coffee and the Coffee Industry in the UK - Assignment Example The coffee industry in the UK is going through a period of growth and change. While Starbucks is one of the most familiar names in the industry, it is not the biggest or the most successful because Costa Coffee performs better. On a global scale, coffee remains the most popular beverage with approximately two billion cups consumed daily. The U.K alone consumes around 70 million cups of coffee daily (British Coffee Association, 2015). In comparison with several other European nations, the United Kingdom still stands out as one of the few countries that have favored instant coffee at the expense of other fresh coffee beans or fresh ground coffee considered of better quality. Even though consumers remain devoted to their preferred brands, the most important thing is the taste and quality of the instant coffee. Placing premiums on coffees brands is currently motivating instant coffee customers to consider the quality of taste as their preference before buying. In the year 2014, the intro duction of private labels for premium coffee had a positive influence on the status of micro-ground coffee, with customers of low-priced options switching to this brand due to its improved quality (Ukers, 2012). Costa Coffee has taken over the UK coffee industry, and with their unchanging traditional method of roasting their coffee beans slowly, the Bruno & Sergio brothers have served their customers with authentic blends of six Arabica beans to one Robusta in more than five hundred coffee shops globally.